New Products Management


Written with a managerial focus, “New Products Management” by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a ‘new product.’ Many new examples, cases, and research along with the most current topics highlight this new edition of “New Products Management.”

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ISBN: 9780071289238
Autor: Merle Crawford | Anthony Di Benedetto
Editorial: McGraw-Hill
International Edition

Año: 2011
Edición: 10
Páginas: 576
Idioma: Inglés
Encuadernación: Pasta blanda

Tema: Administración

Información adicional

Peso 1.2 kg
Dimensiones 24 × 19 × 3 cm